{"id":102816,"title":"Unlayer: AI-powered content creation for your product","tagline":"Let your users create beautiful emails, pages or documents with AI.","body":"**TL;DR:** [**Unlayer**](https://unlayer.com) is an AI-powered content creation platform for developers. It gives you **embeddable builders**, templates, APIs, and AI toolkit so your users can create **emails**, **pages**, **documents**, and other content directly **inside your product**.\n\n\u003chttps://youtu.be/qp9t74G4VyM\u003e\n\n—\n\n## The Problem\n\nAlmost every software product eventually needs users to create content.\n\nEmails, landing pages, proposals, invoices, documents, announcements, templates, PDFs, and more.\n\n![uploaded image](/media/?type=post\u0026id=102816\u0026key=user_uploads/105300/df31db0c-923c-4ac3-977d-bd881f9586d1)\n\nAt first, this looks like “just add an editor.” Then you need responsive rendering, templates, merge tags, asset management, permissions, versioning, exports, personalization, localization, and now AI generation.\n\nA small feature quietly becomes an entire content creation platform.\n\n—\n\n## What We Built\n\n**Unlayer gives developers the building blocks to add AI-powered content creation into their own products.**\n\nYou can embed visual builders for emails, pages, popups, and documents, then connect them to templates, file storage, exports, APIs, and AI workflows.\n\nYour users can visually create and edit content. Your AI agents can generate, personalize, translate, and modify that content through APIs and skills.\n\n![uploaded image](/media/?type=post\u0026id=102816\u0026key=user_uploads/105300/c9995728-e131-44cd-93cc-d295f255cf1b)\n\nOver time, Unlayer has grown to **1,000+ customers**, from startups to teams at **Netflix**, **Fidelity**, **Bank of America**, **Mastercard, Twilio, Chargebee**, and others.\n\nThat has given us a front-row seat into the same pattern: almost every product eventually needs users or AI to create content inside the product itself.\n\n—\n\n## Why AI Changes This\n\nContent creation is moving from manual editing to assisted and automated workflows.\n\nA user should be able to say:\n\n* **_“Create a launch email for this feature.”_**\n* **_“Translate this landing page into Spanish.”_**\n* **_“Turn this proposal into a branded PDF.”_**\n* **_“Personalize this announcement for each customer segment.”_**\n\n![uploaded image](/media/?type=post\u0026id=102816\u0026key=user_uploads/105300/639a8626-7790-4094-b684-c4800407a6c6)\n\nBut for AI to do this well inside a product, it needs more than a text box. It needs access to templates, design structure, brand rules, assets, exports, and the final builder where humans can review and edit.\n\nThat is what we are building with Unlayer.\n\n—\n\n## Our Vision\n\nWe think the future of content creation inside software has two interfaces:\n\n1. A visual builder for people\n2. An action layer for AI agents\n\nPeople should be able to drag, drop, edit, approve, and fine tune.\n\nAI should be able to create, rewrite, personalize, translate, export, and eventually ship content automatically.\n\nUnlayer is the infrastructure layer that connects both.\n\n—\n\n## Backstory\n\nWe started Unlayer because we kept seeing teams rebuild the same content creation stack over and over.\n\n**Email HTML is painful**. Landing pages need **forms** and scripts. Documents need **PDF generation**. Templates need **permissions**. Assets need **storage**. Every product needs customization. And now AI needs to work across all of it.\n\nWe have spent years solving these problems so other teams do not have to.\n\n![uploaded image](/media/?type=post\u0026id=102816\u0026key=user_uploads/105300/87ce4023-46cd-4d48-8e8a-06774d6c6bc4)\n\n—\n\n## Our Ask\n\nIf your product has users creating emails, pages, documents, templates, or customer-facing content, Unlayer will be useful for you. [Try it out](https://unlayer.com/)","slug":"QkK-unlayer-ai-powered-content-creation-for-your-product","created_at":"2026-06-09T21:37:01.868Z","updated_at":"2026-06-20T20:33:27.775Z","total_vote_count":17,"url":"https://www.ycombinator.com/launches/QkK-unlayer-ai-powered-content-creation-for-your-product","share_image_url":"//bookface-static.ycombinator.com/assets/ycdc/yc-og-image-c440a0ad1dacfb86eeeb343717479cc54d256614449b4ef719977a0a451f8bc8.png","company":{"id":25522,"name":"Unlayer","slug":"unlayer","url":"https://unlayer.com","logo":"https://bookface-images.s3.amazonaws.com/small_logos/fcefc5d17d05bbb0fe7c4b9b5875db24dc093a45.png","batch":"Winter 2022","industry":"B2B","tags":["Artificial Intelligence","Developer Tools","SaaS","Design Tools","AI Assistant"],"search_path":"https://bookface.ycombinator.com/company/25522"}}