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OpenClaw-style AI coworkers for GTM teams

Goose is an AI creative engine that turns your brand into a continuous stream of on-brand video ads. We index your existing materials — videos, product shots, testimonials, ad performance data — into a context layer, then generate short-form creative for Meta and TikTok at the volume performance marketing actually requires. The engine compounds: the agent learns from ad performance, competitors, trends, and human feedback, so your creative gets better every month. Run as a human-guided, done-for-you service.
Active Founders
Himanshu Bamoria
Himanshu Bamoria
Founder
Co-founder, Gooseworks AI (https://gooseworks.ai) - building creative engines for AI ads. Previously co-founded Athina AI – an LLM engineering platform used by teams at Perplexity, Doximity, and Avalere Health. Earlier, scaled a startup from 0 → $8M in revenue.
Shiv Sakhuja
Shiv Sakhuja
Founder
Co-founder, Gooseworks AI (https://gooseworks.ai) - building creative engines for AI ads. Previously co-founded Athina AI (https://athina.ai), an LLM observability and evaluation platform used by AI teams at Perplexity, Doximity, You.com, Meesho, PhysicsWallah and hundreds of other teams. Content creator - got 20M+ impressions and 70k+ followers in 1 year. Previously worked as an engineer at Google and Troops.ai (acq. by Salesforce), building natural language Slack chatbots for work.
Company Launches
Athina IDE: Experiment with AI pipelines in a spreadsheet-like UI
See original launch post

TLDR; Athina IDE is a collaborative editor for teams to prototype, evaluate, and experiment with AI pipelines in a spreadsheet-like UI 🧪

😢 The Problem

Building AI-powered features comes with lots of new challenges:

1. It's hard to evaluate and compare the quality of retrievals and responses.

2. Non-technical users like PMs cannot prototype pipelines or run experiments effectively, creating a bottleneck on engineers.

3. Managing experimenting is messy, requiring teams to maintain scripts and spreadsheets.

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😁 The Solution: Athina IDE

🧪 Athina IDE is a collaborative editor for AI teams to prototype, evaluate, and experiment with AI pipelines in a spreadsheet-like UI.

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🎯 Core Philosophies

1. Great AI products are a team effort: PMs, Data Scientists, SWEs, MLEs, QA teams, etc., all have to come together to build something great



...so we made sure that **non-technical users could experiment, prototype, and run tests on Athina just as easily as technical users.**




2. Great AI products are built around great data



This is why the entire editor revolves around your data and gives you powerful controls like a spreadsheet.

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What can you do with Athina IDE?

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✨ Prototype Complex Pipelines with Dynamic Columns ✨

⚡️ Dynamic Columns in Athina IDE let you prototype complex pipelines in a UI that feels like a spreadsheet. Dynamic columns can be used to:

  • Run prompts
  • Execute code
  • Retrieve data from a vector DB
  • Make API calls
  • Classify text / extract entities

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Run Evaluations

Plug in any eval from our library of over 50+ preset evals, or use custom evals. Run evaluations in seconds with just a few clicks.

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Run Experiments

In just a few clicks, anyone can experiment with a different prompt, model, or retriever.

If you are technical, you can run even more powerful experiments.

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Compare Everything Side-by-Side
  • Compare datasets side-by-side with an optional diff-view!
  • Run evaluations on multiple datasets simultaneously and compare metrics!

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How can you use it?

You can start using Athina IDE for free!

Previous Launches
A suite of tools to supercharge LLM development and help you ship high-performing, reliable AI applications
Jobs at Gooseworks
San Francisco, CA, US
$140K - $200K
0.50% - 1.50%
Any (new grads ok)
Gooseworks
Founded:2022
Batch:Winter 2023
Team Size:5
Status:
Active
Location:San Francisco
Primary Partner:Brad Flora