AI coworker for marketing teams at the largest consumer brands

Kuli is an AI coworker for marketing teams at the world's largest consumer brands. Our agent watches all videos across social media, learns the brand's context and helps them turn signals from billions of social videos into winning campaigns without increasing headcount. Previous platforms gave marketers databases to search through and a CRM. Kuli actually watches the content. Marketers at team like Disney, Nivea and PostHog use it to scout creators, run analysis on trends and competitor strategies, and analyse what makes their campaign perform better. For 10 years, influencer marketing meant more tools, more tabs, more spreadsheets. Kuli replaces all of that with one single agent you orchestrate. One marketer with Kuli does what a $50K/month agency bills for manual tasks.

Active Founders

Michael Hodara

Cofounder and CEO

Cofounder and CEO @Kuli, Creator Marketing OS Before Kuli, I led AI and data science across Aircall's go-to-market org, building the AI systems that dynamically allocated +20M$ in annual marketing spend on Paid Ads ML Engineer from EPFL where I led a 40ppl consulting org to best Junior Entreprise in Europe, growing revenue 50% to €350K across 100+ clients.

Michael Hodara

Cofounder and CEO

Cofounder and CEO @Kuli, Creator Marketing OS Before Kuli, I led AI and data science across Aircall's go-to-market org, building the AI systems that dynamically allocated +20M$ in annual marketing spend on Paid Ads ML Engineer from EPFL where I led a 40ppl consulting org to best Junior Entreprise in Europe, growing revenue 50% to €350K across 100+ clients.

Jonathan Hassan

Founder

Cofounder and COO @Kuli, Creator Marketing OS. Six years at KPMG, where I became the firm's youngest-ever M&A manager and led multi-billion-dollar deals for clients like Nestlé. From the inside, I saw how badly the world's biggest brands struggle with social and creator marketing. I run sales and operations at Kuli, where we've signed clients like Disney and Nivea in our first few months.

Jonathan Hassan

Founder

Cofounder and COO @Kuli, Creator Marketing OS. Six years at KPMG, where I became the firm's youngest-ever M&A manager and led multi-billion-dollar deals for clients like Nestlé. From the inside, I saw how badly the world's biggest brands struggle with social and creator marketing. I run sales and operations at Kuli, where we've signed clients like Disney and Nivea in our first few months.

Company Launches

Kuli: The AI coworker for marketing teams at Consumer Brands

See original launch post

TL;DR: Kuli is the AI coworker for influencer marketing teams at consumer brands. It watches every video, knows your brand, plans and runs your campaigns. 5 months in, the largest Fortune 100 entertainment brand now ships 3x more campaigns on Kuli.

https://www.youtube.com/watch?v=0wdu4XS7BHk

❌ The problem

Brand partnerships with creators are doubling in 2026. Teams are being asked to do more without additional headcount. More creators to find. More videos to watch. More emails and more reporting. Each of these steps is still manual.

A marketer's week looks like this :

8 hours scrolling TikTok to shortlist creators
Wednesday morning catch-up on trends and competitor monitoring
100s of emails with creators
Friday spent preparing the reporting of last campaign

That's one campaign. Most teams run several of them per month. They pay six figures a year for influencer tools that don't analyze video and leave teams to do the manual work themselves.

So they end up paying an agency to do the same manual work.

✅ What we built

Kuli is the AI coworker for influencer marketing teams at consumer brands. It watches every video on socials, knows the brand, runs campaigns end to end.

A marketer types : “Find US microcreators (women, 30s) sharing parenthood struggles, with content around simplifying routines, aligned with an all-in-one skincare cream. Vet for brand fit, analyze past collab performance, and draft personalized outreach.”

While the marketer is in a meeting, Kuli is scrolling through millions of videos to surface the right creators. Reads every comment. Decodes the patterns behind top-performing content. Starts negotiating rates and pings the marketer when it needs input.

🧲 Early Traction

5 months in, and the largest Fortune 100 entertainment brand, the leading mobile gaming studio and some of the biggest cosmetics brands cut their agency fee and ship 3x more campaigns without adding headcount.

Marketers orchestrate. Kuli operates.

🧩 Team

Ten years ago we started building side hustles together. We then saw this problem from different angles :

Michael Hodara — built AI systems to run a $25M marketing budget at Aircall and Logitech based on voice and visual analysis.

Jonathan Hassan — advised consumer brands at KPMG on billion-dollar deals. He saw them lose hundreds of millions because of the wrong creator choices.

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📣 Our Ask

If you run social or influencer marketing at a brand, we’re here to give you and your team your time back and help you outpace competition.

Book a demo on kuli.one or write to us on [email protected] if you want to see what the most effective consumer brands are already doing.

We’re also hiring a growth genius. Your unfair advantage: Kuli.
You’ll see more content, spot patterns earlier, and move faster than anyone else.
Send us a video at [email protected].

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