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TL;DR: AI marketing service for product-led software companies. We produce marketing artifacts at the same time you ship code. We turn your real product into social posts and demo videos in your voice automatically. Think of it as a clone of you that's also marketing your company at the same time.

https://youtu.be/qAfRjaRQw3g

We'd love to meet:

    •    Technical founders who want to build in public 

    •    Devtool/B2B SaaS teams where features ship weekly but marketing ships quarterly. We close that gap.

    •    Operators who've run GTM for devtools at scale — we'd love to hear what worked and what didn't.

Reach out: [email protected] · [email protected] · DM on Bookface · https://calendly.com/maanav-memoir/30min

Why this exists

The technical teams who build the best products are often the worst at marketing them. Not because they don't care, but because the existing marketing stack is built for someone else. Demo tools cost $30K/year and require sales calls. Social tools want briefs and brand guidelines. Agencies want six-week timelines. Meanwhile, the engineer-founder ships features into a void.

Now that the cost of development is so low, the biggest differentiator is no longer product, its distribution and how well you can capture your target audience. This only happens if you build in public.

The gap isn't talent or budget, it's that marketing infrastructure hasn't caught up with how technical teams actually work.

Memoir is one system. It reads your repo, drives your live staging app with an AI agent, generates branded demo videos with synthetic data so dashboards look real and narrates them in a voice cloned from yours. Then it drafts posts for X / LinkedIn / HN in your writing voice (learned from how you've posted before) and ships them to your audience after you approve them. The output is indistinguishable from how you'd write and record it yourself, if you had the time.

How we got here

Jason and I met as interns at IMC Trading. We both wanted to build in devtools, and our first attempt was Memoir as an AI company brain, a knowledge base that synced with your code so internal docs stayed current. Real problem on paper, and people nodded when we described it. But nobody felt urgency about it. Stale docs are annoying, but they don't make you feel like you're losing

What we kept noticing while building that, though, was a different pain that did make founders feel like they were losing. We kept hearing the same thing from every successful founder and mentor: build in public, share your product, post consistently. And we kept failing to do it. Not because we didn't want to, but because we'd rather keep building than figure out what to post.

We watched it happen around us. The teams getting real inbound weren't always the ones with the best product, they were the ones whose founders showed up online. Jason had run a reselling business in high school and scaled multiple social accounts to real followings, so he'd seen distribution work firsthand. I've always been obsessed with marketing strategy, partly because my dad's in the space, partly because I've watched so many teams get ahead of others because of their marketing.

What's there today

We ingest code changes to post product updates, create custom demo videos, and turn relevant current events into advertisements. We currently handle X, Linkedin, and Hackernews posting.

Why us

Two technical founders who got tired of watching engineering-led companies stay invisible. If you've watched a great product fail to find its audience, or you're running one right now and feeling that exact thing, reach out.