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Mimos

The growth OS for plaintiff-side law firms

Plaintiff-side law firms compete in some of the most expensive search ad markets to acquire high-intent leads, but the path from click, call, or form fill to signed retainer is still fragmented. Disconnected intake workflows, slow response times, and disconnected spend-to-case data makes it hard to know what is actually working. Mimos automates their growth and intake playbook: 1. Generate Qualified Leads: Our agents manage Google Ads, Local Services Ads, Google Business Profile, and other high-intent acquisition channels. 2. Convert Faster: Every lead flows into a CRM built for intake, triage, follow-up, and handoff from inquiry to signed retainer. 3. Close the Loop: We connect spend, lead source, intake actions, and signed-case outcomes so firms know what to scale, pause, or fix. The result: more qualified leads, less wasted spend, and more signed cases.
Active Founders
Rohit Sirosh
Rohit Sirosh
Founder
Rohit is the Co-Founder and CEO of Mimos. At Microsoft, he led the architecture of Azure's high-throughput storage infrastructure, working with OpenAI to support their training workloads for GPT-series and Sora models. In high school, he was a competitive Junior Golf Captain (3x League Champion, 7x Top-10 in State). At Mimos, he is connecting acquisition, intake, follow-up, and attribution so plaintiff-side firms convert leads into signed cases in a fraction of the time.
Company Launches
Mimos - Answer Engine Optimization for regulated companies
See original launch post

Hey everyone! We’re Rohit and Michael, co-founders of Mimos. We’ve been building together since sixth grade—everything from mobile apps to algorithmic trading systems—and now we’re turning compliance into an advantage in the age of AI.

https://youtu.be/McIKklZ0xHI

The Problem:

AI answer engines (ChatGPT, Perplexity, Gemini) are replacing Google for high-value questions on health, wealth, and legal. Whoever they cite becomes the voice customers trust.

Regulated firms should dominate this shift — they already have compliance as verifiable proof of authority. But that advantage is trapped behind a unique structural dynamic:

  • Marketing needs to move quickly to publish relevant, expert answers.
  • Compliance must carefully review every word to ensure regulatory safety.

This friction results in a drawn out publishing cycle, resulting in missed opportunity to rank in AI search.

Our Solution:

Mimos makes it easy for regulated firms to get cited in AI answers by streamlining the path from insight to compliant content.

  • Define your audience — Capture your brand expertise and ICPs to guide tone, examples, and disclosures.
  • Find the right questions — Track the exact high-intent prompts your prospects ask AI using trend and citation data.
  • See where you stand — Monitor visibility by engine, track competitor citations, and measure share of voice.
  • Act on opportunities — Get prioritized recommendations for content, SEO, and distribution.
  • Create faster — Generate first drafts aligned to your brand and compliance needs.
  • Speed up review — Package answers with disclosures and claim checks so compliance can approve faster.

Result: Insight → content → review → AI visibility — in minutes, not weeks. 

Our Traction:

  • Signed 5 paying customers across finance, proptech, and wealth management within one month of launch.
  • Building an active pipeline in health, investing, proptech, and marketing.
  • Early usage already delivering 2× higher AI citation rates compared to baseline content.

Our Team:

  • Michael (Co-Founder & CTO) — Led the launch and integration of AI into Amazon Alexa devices, architected petabyte-scale data infrastructure at Coinbase, and built consumer websites/mobile apps reaching thousands of users. Brings deep expertise in AI, large-scale infrastructure, and online trust.
  • Rohit (Co-Founder & CEO) — Designed Azure’s high-throughput storage and auto-scaling infrastructure, working with OpenAI to support their training workloads. Brings experience in building and scaling complex cloud systems for high-demand, mission-critical applications.

Together, our backgrounds in high-performance infrastructure and AI underpin Mimos’s mission: helping regulated firms attract clients by enhancing their online visibility in the age of AI.

Our Ask:

Warm intros to Chief Marketing/Growth Officers or fractional CMOs at:

  • Finance (esp. wealth managers managing $300M+ AUM)
  • Pharma / Biotech
  • Legal
  • Telehealth

An email to [email protected] would be greatly appreciated!

Mimos
Founded:2025
Batch:Summer 2025
Team Size:1
Status:
Active
Location:New York City, NY
Primary Partner:Gustaf Alstromer