TL;DR: Unlayer is an AI-powered content creation platform for developers. It gives you embeddable builders, templates, APIs, and AI toolkit so your users can create emails, pages, documents, and other content directly inside your product.

https://youtu.be/qp9t74G4VyM

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The Problem

Almost every software product eventually needs users to create content.

Emails, landing pages, proposals, invoices, documents, announcements, templates, PDFs, and more.

At first, this looks like “just add an editor.” Then you need responsive rendering, templates, merge tags, asset management, permissions, versioning, exports, personalization, localization, and now AI generation.

A small feature quietly becomes an entire content creation platform.

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What We Built

Unlayer gives developers the building blocks to add AI-powered content creation into their own products.

You can embed visual builders for emails, pages, popups, and documents, then connect them to templates, file storage, exports, APIs, and AI workflows.

Your users can visually create and edit content. Your AI agents can generate, personalize, translate, and modify that content through APIs and skills.

Over time, Unlayer has grown to 1,000+ customers, from startups to teams at Netflix, Fidelity, Bank of America, Mastercard, Twilio, Chargebee, and others.

That has given us a front-row seat into the same pattern: almost every product eventually needs users or AI to create content inside the product itself.

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Why AI Changes This

Content creation is moving from manual editing to assisted and automated workflows.

A user should be able to say:

• “Create a launch email for this feature.”
• “Translate this landing page into Spanish.”
• “Turn this proposal into a branded PDF.”
• “Personalize this announcement for each customer segment.”

But for AI to do this well inside a product, it needs more than a text box. It needs access to templates, design structure, brand rules, assets, exports, and the final builder where humans can review and edit.

That is what we are building with Unlayer.

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Our Vision

We think the future of content creation inside software has two interfaces:

1. A visual builder for people
2. An action layer for AI agents

People should be able to drag, drop, edit, approve, and fine tune.

AI should be able to create, rewrite, personalize, translate, export, and eventually ship content automatically.

Unlayer is the infrastructure layer that connects both.

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Backstory

We started Unlayer because we kept seeing teams rebuild the same content creation stack over and over.

Email HTML is painful. Landing pages need forms and scripts. Documents need PDF generation. Templates need permissions. Assets need storage. Every product needs customization. And now AI needs to work across all of it.

We have spent years solving these problems so other teams do not have to.

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Our Ask

If your product has users creating emails, pages, documents, templates, or customer-facing content, Unlayer will be useful for you. Try it out